Marshall McLuhanisms

We march backwards into the future. If it works, it's obsolete. You mean my whole fallacy’s wrong? The car has become the carapace, the protective and aggressive shell, of urban and suburban man. The story of modern America begins With the discovery of the white man by The Indians. With telephone and TV it is not so much the message as the sender that is “sent.” We look at the present through a rear-view mirror. The trouble with a cheap, specialized education is that you never stop paying for it. People don’t actually read newspapers. They step into them every morning like a hot bath. The road is our major architectural form. Today the business of business is becoming the constant invention of new business. News, far more than art, is artifact. When you are on the phone or on the air, you have no body. All advertising advertises advertising.This information is top secret. When you have read it, destroy yourself.The specialist is one who never makes small mistakes while moving toward the grand fallacy.The answers are always inside the problem, not outside.When a thing is current, it creates currency. Men on frontiers, whether of time or space, abandon their previous identities. Neighborhood gives identity. Frontiers snatch it away.“I may be wrong, but I’m never in doubt.” Tomorrow is our permanent address.

 

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copyright Mark Beaulieu 1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008 Your TV is tuned to www.digitallantern.net/mcluhan