The entire range of mass media, from movies to newspapers, are produced with variable frequency. Publishing media can be graded according to the time it takes for them to produce content, be distributed, and finally consumed.
Some media take more capital and time to produce. The appeal for some are global, others are local. Traditional media are meant only to be seen, heard, or read. They all fall into their own circle of time of production and consumption. The timing of the feedback between author and audience is one of the most critical elements when continued forms a cultural dialog. Frequency is a distinguishing feature of all media.
Digital Wireless Internet media is busy replacing all traditional media forms and its network and feedback characteristics have alarming consequence. Not just because new media can emulate any old media form, but because of the relationship in timing between the transmission and the receiving. Even more important is the strength of the feedback loop and branching that completely transcend such things as the newspaper and letters to the editor.
The frequency of media publishing and consumer response (Figure 193) shows the speed of publication as well as the time an audience is accustomed to digesting and receiving “next editions.”
Frequency of Media Publishing and Response (c 2002-2006) Wireless Internet
It is important to plan wireless publishing by asserting a trusted and steady frequency to your audience. The plan must provide means for everyone's involvement, feeding from, branching from,and tying to the source material. Traditional media has its own deadlines — newspapers daily, radio programs hourly, magazines monthly — the necessary result of the kind of talent, tools of production, and means of distribution. As any broadcast station manager will tell you - broadcast is a hungry mouth to feed. The Internet feedback dj-manship is even hungrier. Quick meaningful response is critical. A wireless publisher needs to gauge the "right diameter of wire" through which they will put staff, resource, and the timing circle for the audience. It is probably best to post the time of the feeding of your tigers.
copyright 2006 Mark Beaulieu Wireless Internet - Ok for fair use with attribution