If you look over the entire range of mass media, from movies to newspapers, some media are produced more frequently than others. Publishing media can be graded according to the time it takes for them to produce content, be distributed, and finally consumed.
Some media take more capital and time to produce. The appeal for some are global, while others arelocal. Traditional media are meant only to be seen, heard, or read. But they all fall into their own circle of time of production and consumption. The timing of the feedback between author and audience is one of the most critical element. Frequency is the distinguishing feature of all media.
Digital Wireless Internet media is busy replacing all traditional media forms and its network and feedback characteristics have alarming consequence. Not just because they can emulate any media form, but because of the relationship in timing between the transmission and the receiving. Even more important is the strength of the feedback loop and branching that completely transcends the newspaper and letters to the editor.
The frequency of media publishing and consumer response (Figure 193) shows the speed of publication as well as the time an audience is accustomed to digesting and receiving “next editions.”
Frequency of Media Publishing and Response
It is important to plan wireless publishing by asserting a trusted and steady frequency to your audience and provide means for their involvement, feeding and branching from the source material. Traditional media has its own deadlines — newspapers daily, radio programs hourly, magazines monthly — the necessary result of the kind of talent, tools of production, and means of distribution. As any broadcast station manager will tell you. It is a hungry mouth to feed. A wireless publisher needs to gauge the right diameter of wire in which staff with resources can form the right timing circle for the audience. It is becoming a moral point to post the time of the feeding of the tigers.
copyright 2006 Mark Beaulieu Wireless Internet - Ok for fair use.